Maggio 19, 2015

La teoria del McDonald’s.

Con un articolo pubblicato sul New York Times l’8 dicembre 1996, l’economista Thomas Friedman aveva spiegato la cosiddetta «teoria del McDonald’s»: due paesi che ospitassero entrambi almeno un punto vendita della nota catena di fast food non si sarebbero mai fatti la guerra tra loro. Nel dettaglio:

So I’ve had this thesis for a long time and came here to Hamburger University at McDonald’s headquarters to finally test it out. The thesis is this: No two countries that both have a McDonald’s have ever fought a war against each other.
The McDonald’s folks confirmed it for me. I feared the exception would be the Falklands war, but Argentina didn’t get its first McDonald’s until 1986, four years after that war with Britain. Civil wars don’t count: McDonald’s in Moscow delivered burgers to both sides in the fight between pro-and anti-Yeltsin forces in 1993.
Since Israel now has a kosher McDonald’s, since Saudi Arabia’s McDonald’s closes five times a day for Muslim prayer, since Egypt has 18 McDonald’s and Jordan is getting its first, the chances of a war between them are minimal. But watch out for that Syrian front. There are no Big Macs served in Damascus. India-Pakistan? I’m still worried. India, where 40 percent of the population is vegetarian, just opened the first beefless McDonald’s (vegetable nuggets!), but Pakistan is still a Mac-free zone.

Oggi scrive Maurizio Ricci su Repubblica che con la Russia di Putin anche questa teoria è crollata:

La Crimea ha i McDonald’s, la Russia pure, ma questo non ha impedito a Putin di farne un sol boccone. E, se è difficile non chiamare guerra gli scambi di missili e le incursioni dei carri armati nel Donbass, vale la pena di notare che i McDonald’s sono ben diffusi anche in Ucraina.

Per soprammercato, ho trovato un’altra interessante teoria del McDonald’s, ma non ha nulla a che vedere con le guerre:

I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s.
An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic!