Ello è il social network che negli ultimi 3-4 giorni sta sulla bocca di tutti. I suoi ideatori, nel manifesto, promettono un’esperienza completamente diversa rispetto alle altre piattaforme social, dove loro dire:

every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.

Se siete indecisi se iscrivervi o meno, Jess Zimmermann sul Guardian prova a schiarirvi le idee:

Right now, people are getting on Ello because their friends are there, or they want to see if their friends are there. Everyone’s feed is “you followed x” and “x followed you” and no real interaction, because interaction isn’t the point. This is orientation week. We’re saying hi and putting up posters and labeling the dividers in our three-ring binders because this year, this time, it’s going to be better. There’s nothing inherently better about the new year or the new classes or the new binders. But they’re exciting because we don’t know yet how they’ll fail.

Ello will not be successful, in the long run. But if it appears successful in these early days, that’s not a referendum on the service itself; it’s a referendum on how disillusioned we are with the options we have right now. Entrenched social networks like Twitter and Facebook would do well to pay attention, because they’re the ships we’re trying to abandon. Sure, they could sit smugly and say “you’ll be back”, and we will – most of us will never actually leave. But this is also a good opportunity for the big guys to figure out why a chunk of their userbase has such a wandering eye.

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